THE IDEA - Production/Release/Box Office
A film about a manipulative, greedy bank. A basic smart idea. The idea for The Bank came from Brian Price and Mike Betar. In this day and age their idea for this film is quite appropriate, especially when so many people also share this feeling. Another idea that the film also approaches is the technological advances facing people today. Will people in the corporate workplace eventually be replaced by networks of computers. Again this another subject people feel strongly about, which one would expect to attract an audience. So in terms of the production/release/box office, the idea for The Bank is smart and has been released in the right time period to attract the audience at the box office (which is has done sucessfully).