Regional and Metropolitan Television Markets Compared: NSW and WA

The graph above shows the size differential between two metropolitan TV markets and one large non-metropolitan market,with Perth's capital city market size closer to NSW's largest non-metropolitan market of Newcastle. In 1985 the Department of Communications Future Directions For Commercial Television report noted that the considerable variance in market sizes was important to consider in terms of their revenue earning potential. The report also noted that, as at July 1983, "the four largest regional markets bear comparison with the smaller metropolitans" (2).

(Sources: Future Directions For Commercial Television, Department of Communications, June 1985, Vol.1:Report, AGPS, Canberra. Australian Broadcasting: A Report on the Structure of the Australian Broadcasting System and Associated Matters, Postal and Telecommunications Department, September 1976, AGPS, Canberra.)