Thursdays at the Fremantle Hotel, corner Cliff & High Streets
Presentations start 6.30pm sharp.
1 August 2002
Postmodernism has brought with it increasing dissatisfaction with the information which quantitative analysis of audience numbers gives to those most interested - and this includes program makers, their bosses (be they in commercial or public broadcasting), and the advertisers for whom numerical measures have been the primary means of assessing the size of the audience they can reach on any given commercial service. However numbers on their own can't tell us whether the audience members physically present for a broadcast are actually registering the content in a meaningful way. This paper describes a qualitative study of the radio audience in Perth which provided an opportunity for the listeners themselves to be heard, and in the process also tested some of the assumptions that media professionals make about listener reaction to programs.
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